Hi, I’m Armin Purkrabek.

I create visual concepts focusing on interactive spatial-media solutions for [product] staging and [brand] communication.

Portrait

As a scenographer and thinking designer, I help agencies and companies to develop their contents and core ideas and bring them on to the stage. During the process, I follow the proven work steps of my phase model.

Phase Model

Exhibit, Interact, Experience!

I see every project as an all-embracing design task. One focus: the conception of interactive exhibits. Holistically designed and implemented with an extraordinary UI. From the first briefing through all concept phases and with a strong network of partners until the realization.

Project
Selection

INTERACTIVE EXPERIENCES

Task
Idea development, rough conception and visualization of exhibits for a permanent exhibition.

Solution
Special interaction solutions emphasize the innovative character of the brand. Spatial staging makes the brand noticeable and stays in the mind of visitors.

Result
Customer approval for detailed design and further steps towards implementation. As of January 2020.

Project/Customer
DREINULL – Agentur für Mediatainment GmbH

INTERNET OF THINGS

Task
Conception and implementation of a robot-assisted scenario with multiple interaction stations.

Solution
Rich content and haptic models combined with a virtual window in a 3D world.

Result
Digital view of analog processes of every phase in the Internet of Things.

Project/Customer
CeBIT 2016, Deutsche Telekom AG, Concept and Architecture: q~bus Mediatektur GmbH

THE NETWORK

Task
Conception (content, interaction, ui) of exhibit ensembles with focus on current technologies such as Hybrid Speed, VDSL, LTE and Vectoring.

Solution
Interactive exhibits with phygital interface solutions for controlling digital applications.

Result
Haptic interaction makes content tangible and creates emotional access to purely digital and partly abstract offers.

Project/Customer
IFA 2014, Deutsche Telekom AG, Concept and Architecture: q~bus Mediatektur GmbH

Video: The Network

KINETIC LIGHTS

Task
Conception and programming of a software to control a kinetic winch system for multimedia show use.

Solution
Modular real-time system for motion and light control with versatile configuration options: save and edit presets and complex show processes.

Result
Innovative software product for professional large scale show use.

Project/Customer
Whitevoid, 2010 – 2012, Berlin

MAGENTA MOVE

Task
Conception and implementation of the economic miracle 4.0 as the central highlight topic. Staging and development a design philosophy: Industrial charm meets digitization.

Solution
Consistent choreography for a group of industrial robots and a robot stage performer. A modular structure enables sequential programming for global and local sequences.

Result
Key visuals and choreographed robots create an accessible, immersive scenario that makes it possible for customers to experience a brand range of products and values in an impressive, memorable way.

Project/Customer
CeBIT 2015, Deutsche Telekom AG, Concept and Architecture: q~bus Mediatektur GmbH

Video: Magenta Move

With more than 15 years of professional experience, I can equip your product with the right tools and coordinates for perfect positioning and communication.

Awards

And that’s how you can reach me!

Next Steps

If you think I can help you solve your problems then we take the following three steps together:

CONTACT ME

We talk. You tell. I am listening.

WORKSHOP

We meet and find out more about your project. We define the goals of our cooperation.

IMPLEMENT

We implement our knowledge and develop a common strategy with which we go through all phases.

Need more time?

Don’t worry. In the meantime, we exchange our addresses and stay in touch. Write to me armin@szenostudio.de and I will answer you as soon as possible. You can find examples of my latest work on Instagram.